© COPYRIGHT 2020-2021
© COPYRIGHT 2020-2021
Digital Marketing As a Service (DMAS)
SEGMENTS WE SERVE
SERVICE PROVIDERS - AGENCY NETWORK
END CUSTOMERS - INDUSTRY NETWORK
PRODUCT DEVELOPERS - SOLUTION NETWORK
CUSTOMER JOURNEY
ACHIEVEMENTS
- Digital Marketing Services in Healthcare Segment: End-to-end roadmap for new product launch in North America
- End-to-end Digital Marketing Service in Insurance Segment: 20% increase in monthly registered customers & 1000+ unique visitors’ monthly
- Effective Social Media Campaigns in Retail Segment: Geographical enhancement, increased product awareness and facilitate sales in Australia
- Digital Media Campaign for Medical Tourism: Successfully managed campaign for Asia’s leading hospital specialized in robotic surgery
- Managing Digital Marketing services for Norway’s Leading Car Service and Trading Company: Increased customer stickiness by 25%
- Providing Digital Marketing services for Sweden based ITIL Product Company: Web Marketing, Content Marketing, Search Marketing and Social Marketing
- End-to-end Digital Marketing services for Tourism startup in Europe: Defined and executed DMS roadmap for 2 years
- Video Marketing Platform: Robust mobile video creation and delivery platform in Japan
- Digital Marketing services for Automotive segment: 27% increase in online traffic through innovative campaigns for leading company in Nordic region
- Image Processing for leading Consumer Media & Learning sector company: 35,000+ images processed per year and images from 20+ magazines are managed
SOLUTIONS
- Unified Digital Messaging Platform
- Survey Platform
- Data-Driven E-mail Marketing
- Media Distribution Solution for Transport Department
- Big Data Analytics
- Application Suite for Publishing Workflow
- Mobile Advertising Solution
- Gamification Application
- Video/Image Sharing Application
- Event Community App
- Sports Events App
- Crowdsourcing Application
- Home Automation Geo-Fencing Application
- Augmented Reality Based Game
- iBeacon Solution
- NFC Based Ticketing Solution
Unified Digital Messaging Platform
Business Needs
To develop a modular and highly scalable personalized e-mail marketing platform that allows users to manage their end-to-end digital messaging and marketing campaigns with a strong focus on reporting framework and analytics
Solution highlights
- Template and content management
- Template library – Web and mobile, filters/segments
- Multi-channel campaigns
- Social, web and mobile
- Spam testing, e-mail preview and a/b multivariate
- Integration framework
- Web forms, API interfacing, data integration, CRM/EAS, e-commerce
- Marketing automation
- Recommendation engine, advanced segmentation
- Delivery framework
- Batch and transactional, auto/triggered, staggered deployment
- Advanced reporting, analytics and tracking framework
- Web analytics, buyer behavior
Survey Platform
Business Needs
To develop a Survey Manager Platform which automates the process of delivery of customized surveys to multiple platforms like web, kiosk, smartphones and tablets
Solution highlights
- A web-based CMS solution to build, deliver, capture and process real-time customer satisfaction survey feedback
- Template based Question & Response library, rich text formatting of questionnaire objects
- Survey Design Wizard, unlimited filtering and cross-tabulations
- Real-time digital dashboards, wide range of chart types
- Report design and data delivery, build multi-lingual and platform specific surveys
- Auto-compilation of captured feedback data in real-time
- Manual and scheduled delivery of surveys and reports
- Universal iOS app used to captured customer feedback in real-time
Data-Driven E-mail Marketing
Business Needs
To develop a technological solution that helps to plan, execute, analyze and deploy database driven personalized e-mail marketing campaigns in line with subscriber preferences and client industry specific demographics
Solution highlights
- High volume e-mail deployment (1M personalized emails/hour)
- Highly personalized content delivery
- Omniture integration (ROI analysis tool integration)
- Multi-tenant system and central configuration console
- ETL (Extract, Transform and Load tools) packages to upload large volume contact records
- Preference center implementation
- Online web forms/contact list management
- Advanced segmentation
- Spam score calculator
- Template management
Media Distribution Solution for Transport Department
Business Needs
To implement flexible and robust system that allows media distribution companies to manage and distribute advertisements remotely in taxi and optimize the advertising process
Solution highlights
- Campaign management, media creation and management
- Playlist management, scheduling of media display
- Account management, invoice generation, payment based on media statistics
- Geo-location based advertisement delivery to cab devices
- Cab media/advertisement player, cab media scheduling and reports
- Display advertisements on wheels and track advertisement statistics
- Display latest news from live RSS feed
- Troubleshoot device remotely, display media based on GPS location
- Sensor based advertisement play (device screen on/off based on passenger's presence)
- Billing generation based on advertisement played
Big Data Analytics
Business Needs
To develop a Big Data Analytics solution with all segments such as file system (Hadoop), databases or data stores and search (Solr and SQL)
Solution highlights
- Implemented an optimized, intelligent and fast search framework facilitating geo-spatial and document search operations from large data sets (more than 200 GB) clustered and stored across multiple Solr servers
- Big Data infrastructure with over 40 virtual servers under the load balancer serving capacity of 500 requests/second with over 100 concurrent users
- Supports intelligent search from 6 million documents in less than 2 seconds
- Apache-Solr powered fast-faceted document search
- Analysis engine to handle and process a large chunk of data size of approximately 1 TB
- API-level indexing through integrated search functionality of Lucene for a powerful search or hit prioritization and highlighting
Application Suite for Publishing Workflow
Business Needs
To develop a complete communication and management solution that efficiently automates planning, authorizations, discussions, production, tracking and budgeting aspects of marketing communications workflow according to business needs
Solution highlights
- Automate printer process from order booking to printing
- Manage the commercial process of a printing operation
- Template based classified Ad material creation
- Online proofing tool
- Centralized asset management
- Page production tool
- Design interface
Mobile Advertising Solution
Business Needs
To develop an application for diabetic patients that provides latest information pertaining to diabetes. The application also provides a platform to discuss issues related to diabetes
Solution highlights
- Display latest diabetes news and blogs
- Read articles written by experts
- Weekly chat with online community
- Watch latest YouTube videos and follow trending topics about diabetes on Twitter
Gamification Application
Business Needs
To develop a multi-platform mobile application for a famous museum in Canada to provide information of the history of the museum and allow users to view various objects and artifacts
Solution highlights
- Application provides users the facility to access various features regarding the artifacts in the museum
- The users can magnify, scan, periscope and analyze various artifacts available in the museum
- A series of mini-games for kids aged 8-12 uses the device’s unique capabilities such as the accelerometer, to turn learning about an object into an entertaining experience
Video/Image Sharing Application
Business Needs
To develop a video sharing application to enable users to capture real-time videos and share with the right audience group
Solution highlights
- Create and manage group of different contacts
- Capture video with one tap and share with specific group or just one friend
- Organize contacts in each group
- Store captured videos locally in phone memory or in private cloud
- Set time-based privacy level for accessing videos
- Social media login (Facebook, Twitter and Google+)
- Share pictures with different groups or specific contacts
- View media (videos/images) feeds shared by group contacts
- View/edit profile
Event Community App
Business Needs
To develop a global community of events where users can upload, download and share media with all other users. It will help users to discover events based on their interests and experience those events through the eyes of the world
Solution highlights
- Enable users to create their own events and hashtags and share them in one universal album as a collection
- Privatize events and invite users to share them with; only chosen users will have access to upload and download media in the event albums
- Cross-platform universal albums of events allow users to upload, share, download and save media in any public album
- See photos and videos taken by the crowd, share and download any or all of them
- Follow favorite artists on tour, get a peek backstage, experience the red carpet and witness award shows, experience sporting events like a true fan
- Instantly share media on Facebook, Twitter, Email or through SMS
- Discover events nearby based on their own interests
- Interact with fans from around the world by experiencing their events through mutually shared interests
Sports Events App
Business Needs
To develop an iPhone application for sports enthusiasts to enable them to create an event for a sport and share it with interested users to attend the event
Solution highlights
- Create sports events using the application
- User can choose minimum of 5 sports of their interest and provide their expertise level as well
- List and Map view of events with each sport pinned in different color
- Find nearby events and attend those sports events
- Chat/interact with each other in the event group or with friends within an app
- Manage/edit profile
- Track the overall number of events attended per sport, track the event dates and manage calendar for themselves
- Push notifications for nearby events
- Filter events based on different criteria
- Social media login (Facebook, Twitter and Google+)
Crowdsourcing Application
Business Needs
To develop a platform for crowdsourced real-time news from readers or viewers of news channels and news aggregation companies
Solution highlights
- iOS and Android based app for submission of news stories
- User generated news content and feeds
- News assignments
- Post comments, votes, top rated content
- Multi-channel publishing to social media
- Advanced content moderation mechanism
- Admin toolkit/SDK for dynamic white labeled app generation
- Facebook broadcasting
- Application usage statistics tracking
Home Automation Geo-Fencing Application
Business Needs
To develop a mobile application that allows users to control their GSM devices
Solution highlights
- Set GPS geo-fencing for each installed device
- Share the app with friends
- Manage and control GSM products installed at user’s home
- Smart saving of battery usage
- App allows to set radius for geo-fencing and time interval for each devices
Augmented Reality Based Game
Business Needs
To develop an Augmented Reality based promotional game for the launch of new Mercedes C-Class Coupe 2012
Solution highlights
- GPS based game play with real-time Google Places integration
- Augmented Reality 3D view of the Mercedes Benz C-Class Coupe 2012
- Dealer promotion with GPS based dealer location information
- Extensive analytics information captured to determine the user interest in the car features and for targeted opt-in marketing
iBeacon Solution
Business Needs
To develop an iBeacon solution for a leading Canada based coffee shop to offer special discounts/coupons on special occasions to visitors
Solution highlights
- Set iBeacon device details to display coupons/discounts
- Manage coupons/discounts from the backend
- Analyze customer’s interests and customize offers based on the analysis
- Rich-interactive dashboard in backend module showing real-time analysis of each offer
NFC Based Ticketing Solution
Business Needs
To test the technical feasibility and pre-commercial user acceptance of a tag based check-in/check-out system prior to implementation of NFC-enabled Mobile Ticketing Solution for a public transport organization
Solution highlights
- Service registration for new users with secured login mechanism for existing members to manage account details and view ticket purchase history
- Intelligent fare price calculation algorithm to calculate precise journey fare based on boarding and de-boarding stations
- NFC tag-based auto check-in and check-out
- Facility to top-up account with credit card
- QR-code based ticket generation
- Integrated back-office component to manage customer accounts with facility to define stations and tier-ticket pricing and to generate MIS reports